Homethrive Brand Refresh

Homethrive is a tech-driven healthcare service that supports family caregivers. As the company’s lead brand designer, I work all visual design across marketing, product, and internal needs - establishing a cohesive design system that works across every touchpoint.

Challenge
Homethrive needed a refreshed brand and clearer messaging that better reflected its mission and audience. The existing visuals were inconsistent across product, marketing, and internal communications, and the company lacked a unified identity system to guide future growth. The challenge was to define a new brand direction and build a complete, scalable visual identity from the ground up.

Solution
Led a 0-to-1 brand redesign, creating a cohesive visual identity system that spans color, typography, iconography, layout principles, and brand expression across digital and print. Authored the brand guidelines from scratch, defining visual principles, templates, and motion guidance to support consistent representation across every touchpoint. This system now anchors all marketing, product, and internal design work and serves as the foundation for Homethrive’s refreshed brand presence.

Role 
Lead Brand & Creative Designer
  
Responsibilities
Brand Strategy
Visual Identity & System
Content Strategy & Creation
Web Design
UI Design