Homethrive AI Assistant

Homethrive AI Assistant is an AI-driven tool designed to provide caregivers with personalized, expert-informed guidance, available directly within the Homethrive app.

Challenge
Introducing AI-generated guidance into the Homethrive product required a visual and interaction system that felt trustworthy, clear, and aligned with the broader brand. The new feature needed to guide users through loading states, AI responses, and personalized content without adding cognitive load or disrupting existing UI patterns.

Solution
As Lead Brand & Creative Designer, shaped the assistant’s core interaction system by defining the loading experience, micro-interactions, and UI patterns that guide users through AI-generated responses. This established the functional foundation and ensured clarity during the AI workflow.

Expanded the assistant’s visual direction for personalized content, creating tailored home screens and suggested feeds. This included developing gradient treatments, color approaches, and iconography that extended the assistant’s identity within the broader Homethrive brand system.

Role 
Lead Brand & Creative Designer
  
Responsibilities
Interaction Design
Brand Expression in Product
UI Design
Visual Identity